Reflection
The curators of the 2023 graduation show of the Academy of Architecture in Amsterdam encouraged the students to critically reflect on the future of their respective discipline and engage in an interdisciplinary dialogue. The campaign concept for the show is based on the idea of reflection – reflection of the student’s role in the future, like a mirror that gives perspective. The mirror is visible in the campaign by the use of chromatic paper. The designs contain visible folding lines that literally mirror the paper. These lines also indicate the different perspectives one, or one design, can have. The use of colour and type is inspired by the LA printer Colby form the 50’s with the clear use of primary colours and bold typography that strengthens the activistic aesthetic and by that gives power to the voices of the students.
Year | 2023 |
---|---|
Client | Academy of Architecture |
Location | Amsterdam |