Anne de Grijff

Anne de Grijff is a Dutch fashion designer; she creates capsules for each of what she has termed, ‘characters’. The brand’s identity is centered upon the concept of ‘made-to measure’. A flexible grid incorporating the shapes: a square, circle, cross, and plus sign makes a specific logo. The framing bold lines of the identity’s graphics can be deconstructed and reconfigured into countless compositions to create an infinite number of specific “logo’s” for each ‘character’. These specific logo’s creates a language out of the identity, which can function as a template for the brand’s other designed items, such as hangtags, bags, and stationary. Icw Adriaan Mellegers

Year 2017
Client Anne de Grijff
Location Amsterdam, NL

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