Mainstudio is a design practice based in Amsterdam founded by Edwin van Gelder. Within a strong dialogue with commissioners, the studio creates projects deriving from the intersection of art and architecture–as visual identities, publications, and digital media. Each project is characterized by a content driven editorial approach, leading with typography to create a synthesis of form and content. The studio often embeds inventive printing techniques within traditional media and explores innovative interaction design within its digital media output. The work has been featured in numerous exhibitions, publications and has won countless awards including: Best Dutch Book Design, AIGA 50 Books | 50 Covers, BRNO Biennial, Tokyo TDC Annual Awards, and Art Directors Club New York.