Mainstudio is an Amsterdam based graphic design studio, founded by Edwin van Gelder in 2005. The studio creates projects deriving from the intersection of art, architecture and fashion–including publications, digital media, and visual identities. Each is characterized by a content driven editorial approach, led by typography, to create a synthesis of form and content. The studio embeds inventive printing techniques in its traditional media, and explores innovative interaction design in its digital output, while a typographic approach forms the studio's essential foundation.
Mainstudio has been honored with extensive international awards, including the 'Best Book Design from all over the World' (2013), the 'Best Dutch Book Design' (2011 and 2012)and the 'Art Directors Club New York' (2009).
Clients: Ammodo Foundation, Arnhem Fashion Biennial, Bolles+Wilson, Frame Publishers, IIT Architecture Chicago, Mondriaan Foundation, MoMA NYC, Onomatopee, Phaidon Publishers, Play the City and Wiel Arets Architects.
Published: February 2016
Concept & design: Mainstudio
Photography: Benjamin van Witsen
Texts: John Bezold
Typeface: Theinhardt by Optimo
Copyright: Mainstudio, 2016.
All rights reserved.
All materials on this website are the intellectual
property of Mainstudio.
This website has been updated on Friday April 15, 2016 at 15:15 CEST